Factors to Consider with Your Online Site and Web Design
Posted on June 16, 2011 at 11:34 am by admin
If you have an online site, there are many factors you must consider so you can be as successful as possible. Web design is not just about a website with pages. You must consider the attractiveness, site depth, functionality, and usefulness.
The attractiveness of a site is very important when you have an online business, especially if you are selling something boring like corrugated cardboard edge protectors. If you find it difficult to design an exciting site selling edge protectors, it probably is. You don’t have to be exciting. The website selling corrugated edge protectors needs to be attractive in viewing not straining to the eyes and pleasant. You cannot make edge protectors look sexy to sell them. Corrugated edge protectors are just edge protectors. Chances are good, there are 50 other sites selling the same products you are at the same price. Why should the customers buy from your site? Attractiveness will help you get the customers to buy from you.
Site depth is another factor you should consider when you have a website. All sites need to work with search engines if you want people searching for specific items to find you. Most people think the only important factor with web pages is the content written on the pages. This is not true. The depth of your site is vital. Search engines will index a website up to 3 pages in depth, but you can go as wide as you like. Think width with a website and not deep. If you have pages embedded 8 pages deep, the search engines will not find them. This could work against you if your most important content or SEO driven content is on those pages.
Functionality is another factor you must consider with an online business selling products or services. Customers get frustrated when features of a site don’t work, especially if they are trying to make a purchase after filling their shopping cart and it won’t work. Not only will you lose the sale but the customer will most likely not come back. Fragile shipment protection features should work or you may not pack the items carefully. In addition, fragile shipment protection should have a way for customers to contact you in case their items show up broken.
The usefulness of a site is always remembered by a customer. If you sell products like organizers offering fragile shipment protection, ensure your content is useful. Give customers ideas on ways they can save space using the different organizers you offer. Useful content gives a business credibility as well, because it shows the shopper you know your business and your products.
There are many things to consider when you have a website. Web design includes more than just the pages themselves but the attractiveness, functionality, depth and usefulness of your site.