The True Cost of Web Design
Posted on March 5, 2011 at 5:38 am by admin
Many people that are setting up a web site for the first time, and even some of the veterans out there think that the cost of a web page, like baby clothes, is just the cost of the page. The real meat of the problem is not is the fact that it is good looking, like cute baby clothes might be. The true cost is the amount that you might lose by not paying attention to the details. Like designer diaper bags keep the diapers just as well as a regular one. But think about the lost revenue you might have for a poorly designed page. That would factor in to the over all cost of the web site as well would it not?
A web site is only as effective as the design and if you pay bargain basement price for the design and get a bargain basement look than you will likely as not loose more traffic and business than you want to and the bottom line is that you are losing money as a direct result.
People do not care that you are low on funds. People do not care that your best friend is a “web designer”. All that the customer or visitor to your site is concerned with is whether or not the web site grabs their attention long enough for them to stick around to find what they want or what they are looking for.
Take baby clothes as an example. You can buy the basic styles nearly every where and have a cute baby that people notice. You can dress the child up in cute baby clothes and carry around one of those designer diaper bags and people will be falling all over the baby trying to see it and saying how adorable the child is.
SO the same baby, dressed in two totally opposing ways will get you two completely different reactions from the public at large. If you think of your web site and the web design like a baby you will get a much better perspective of what we are talking about. People like cute and adorable and will go out of their way to say how much they like it where a plain one will get a glance and they will move on rather than taking the time to get to know it.
It is true believe me. In fact the next time that you are on the Internet, watch the web pages that you yourself are going to. I think you will find a strong correlation to the amount of time that you spend on a web location and the looks of that page or site. People like pretty things. That goes for everything from babies to cars to their mates. It is much easier to spend time looking at something that is nice than it is to stare at some unattractive thing, no matter what the thing is. Would you rather look at a cloud bank or a fiery sunset?